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  • Writer's pictureJason

Articulate Your "Why"

Updated: Jan 14

I sat down with a family the other night to talk about their process. She wanted to know what she needed to do, work on and improve in to get recruited by her #1 school. Before we started that discussion, I asked her, "Why do you want to go to school there?" She looked at me with a surprised look on her face. She looked at her mom and then back at me with a 'isn't it obvious?' look on her face. It wasn't obvious. I can understand completely why any 16yo athlete would want to go to a school like this, but what are her reasons specifically? It's almost as if sometimes we are chasing something intangible. An idea of a school vs an actual tangible reason.

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